Evaluación del potencial turístico para la comunidad Pungarayacu, parroquia Cotundo, provincia de napo.

Abstract

This research aimed at the evaluation of the tourism potential for the Pungarayacu community, Cotundo village, Napo province. This was carried out in three phases: develop the territorial diagnosis of the community, develop an inventory of the community´s tourist attractions, and determine the demand profile. To develop the diagnosis of the Community, the five-star methodology with its spatial physical, socio-cultural, territorial ecological, productive economic, and political-administrative areas was necessary. Also with the MINTUR (2018) cards, the natural and cultural attractions in the Community were identified, they were hierarchized and classified according their category, type, and subtype: a line of prioritized tourism products was established together with the villagers according to the potential of the territory, the profile of the demand was analyzed by segmenting the market, identifying the tourism sector of the Pungarayacu community by applying the survey technique. Next, the profile of national and foreign tourists was determined, the supply projection was made based on tourists who visited resorts in the Archidona canton. The future project was made with the formula of compound increase, the unsatisfied demand was calculated and finally, the target demand projected for 5 years was determined. The results were 8 attractions, 5 natural sites, and 3 cultural manifestations. Some tourism activities were established and determined through the demand study; the marketing of the product will be done by the community, and the future projection of the target demand showed that from the first year on, the community will have a large influx of tourists. Finally, it was determined that there is a great potential demand in terms of natural attractions, and it is recommended that basic services be provided, strengthening self-management and improving the internal organization of the community.