Diseño de una ruta turística de cavernas en la parroquia Cotundo, cantón Archidona provincia de Napo.

Abstract

This technical project aimed at the design of a tourist route in the Cotundo village, using an applied methodology carried out by means of bibliographic and field research techniques. The comercial feasibility was carried out through the systematization of primary and secondary information; in the analysis of the demand, the survey technique was used. The technical study established: the location, size of the project, costs of supplies and taking into account the 4 variables of the Marketing Mix. The socio-environmental feasibility was established using the Lázaro Lagos Matrix, which determined the baseline cause- effect environmental conditions. To identify the legal and administrative feasibility, rescarch was conducted on secondary information sources containing the laws in force governing this type of activity for both operation and functioning. The economic-financial study of the project determined the investment budget, sources of financing, depreciation of fixed assets, expenses, income, income statement, and cash flow. A financial analysis was also prepared, showing the following indicators: net present value, internal rate of return, and cos-benefit ratio. The commercial viability of the tourism product determined that there is 91% acceptance by domestic tourists and 96% by foreigner. Two tourist packages were designed and will be marketed through the internet. The tourist product will be constituted as an association. In addition, it is economically and financially profitable based on the financial indicators: Net Present Value of $16922.1, Internal Rate of Return of 17%. To sum up. The project is commercially, technically productive, legally administrative, socio-environmentally, and economically viable. It is recommended to implement the project as a strengthened development of tourism in the canton.