Estudio de factibilidad para la implementación de un producto de agroturismo en el cantón Pelileo, provincia de Tungurahua.

Abstract

The objective of this work was to determine the feasibility of the implementation of an agrotourism product in Pelileo canton, Tungurahua province, for which a commercial, technical, environmental, legal, administrative, and economic-financial study was carried out through the collection of information from primary and secondary sources. First, the supply of the area was analyzed under a tourism system approach, then a study of the demand was carried out through surveys applied to national and foreign tourists. In addition, to the analysis of the competition with which the unsatisfied demand and the objective demand were obtained, then the technical study of the product that integrates the use of services was established, the legal and administrative structure was analyzed through a bibliographic review, the negative and positive environmental impacts were identified and evaluated through the Leopold matrix, the Net Present Value (NPV), the Internal Rate of Return (IRR), the Cost Benefit Ratio (CBR) and the capital recovery period were determined. Therefore, the results showed that the Pelileo canton has 10 main tourist attractions, which were integrated into the agrotourism product, two tourist packages were designed with various activities that were determined through the demand study, a limited liability company was formed as a legal figure for the operation of the product, with the environmental study. The presence of positive and negative impacts for which the respective mitigation measures were established, finally, and NVP OF $185 183.38 was obtained, an IRR of 16%, and a CBR of $1.55; with a capital recovery period of five years. To sum up, the project is feasible, generating economic, social, and environmental benefits, so its early implementation is recommended.