“Plan de negocios para la empresa “Beltran” cantón Ambato, provincia Tungurahua, período 2022-2026.”

Abstract

The development of this business plan to boost sales in Beltrán company, located in Santa Rosa parish, Ambato Canton, Tungurahua Province. had as its objective to carry out an internal and external analysis based on techniques and strategies to satisfy the needs and expectations of its clients. For the development of the research, methods, techniques, and instruments were applied, such as the interview with the owner-manager and the survey of clients and collaborators, where the following shortcomings are evident, such as the lack of a functional organization chart, due to which there is duplication of functions, lack of follow-up to the client, the company has traditional accounting, that is, it only focuses on the declarations but does not manage and administer the financial statements, and it does not have the facility to pay or collect from clients. An organizational structure was developed that governs the proper administrative functioning, marketing plan, technical plan, and environmental plan. It should be noted that within these plans, ideas, and strategies have been designed that will contribute significantly to business management and can increase their profitability. The feasibility of the business plan will be prolonged through the financial analysis in which the investment and the corresponding items were analyzed so that the factory continues correctly, and through the analysis of financial indexes it was determined an NPV of $ 1,112,533, 19, the IRR is 64% as it is higher than the minimum acceptable rate of return indicates that the business plan is feasible. It is recommended that the manager can apply the business plan and market studies continuously to formulate marketing strategies and plans that are oriented to obtain benefits for the company, improving the commercial positioning against the competition and thus be able to carry out an efficient analysis of the management business.