Proyecto de factibilidad para la creación de una microempresa comercializadora de productos de aseo y limpieza en el cantón Alausí, provincia de Chimborazo, año 2022

Abstract

In Ecuador, there are still public health problems, which affect children and adolescents especially the indigenous population where 1 in 2 children do not have simultaneously water, sanitation, and hygiene supplies in their homes, this makes it much easier to spread diseases giving families a life that is not dignified, therefore the objective of this research was to conduct a feasibility project for the implementation of a micro business marketing cleaning products in the canton Alausí, province of Chimborazo, the year 2022. The methodology used had a mixed research approach where both qualitative and quantitative data were collected and analyzed, these data were collected through tools such as surveys, direct observation, analysis of the situation, and other resources were included to deepen the data collected, the market study, technical study, administrative, legal and environmental study, the prices at which the products will be offered were evaluated, as well as the costs of marketing and promotion through a descriptive methodology. The methodology used, it was possible to determine as a result that the project of a microenterprise commercializing cleaning products is viable from the technical, legal, environmental, and financial points of view since an unsatisfied demand and a positive acceptance of the idea were found, in this context, it is concluded that according to the investigation, there is a great demand for this type of products, which indicates that it is important the existence of a microenterprise dedicated to this market in the canton, and also the project certifies its viability from the economic and social point of view.