Modelo de gestión administrativa - financiera para la empresa "Productos Lácteos Marlen", cantón Tisaleo, provincia de Tungurahua, periodo 2022-2026

Abstract

The Administrative-Financial Management Model for the company "Productos Lácteos Marlen" in Tisaleo Canton, Tungurahua Province, period 2022-2026 addressed the challenge of managing, verifying, and monitoring the sustainable development of the company, due to the lack of methods of control and monitoring in the processes of production, sales, and administrative-financial management. The aim of this research was to design a model that would address these deficiencies. The methodology used in this project was based on a mixed approach that combined a descriptive and explanatory methodology. Surveys of internal and external clients of the company were used, as well as interviews with the manager and the accountant, along with different research techniques and instruments. The results obtained revealed that the company has a solid infrastructure and a wide market, but it is limited in the development and research of new business strategies, process development, and the lack of empirical evidence and publicity. This represents an opportunity for improvement for the company. Based on these results, the implementation of the Administrative-Financial Management Model is proposed as a solution to improve the profitability of the company. It is expected that this model can generate a positive impact on the competitiveness and sustainability of the company. In conclusion, the implementation of the proposed model may be crucial to improve the profitability of "Productos Lácteos Marlen". Its implementation is strongly recommended, and future research is suggested to assess its long-term effectiveness.