Plan de negocios para la sucursal de la empresa Riders Bike Store en la ciudad del Puyo, provincia de Pastaza, período 2022-2026

Abstract

The design of a business plan for the branch of Riders Bike store company in Puyo city, Pastaza province, period 2022-2026, was carried out to propose market strategies through instruments and procedures that allowed the establishment of new niches and market, to improve institutional profitability. For the development, a methodology based on a mixed approach was applied, as was the interview with the general manager and a survey of the collaborators, and inhabitants that was based on the collection of necessary data where it was known that there is no facility for charging clients, does not have an organizational structure, lacks administrative management because only declarations are made periodically and work empirically, causing administrative and economic problems. A market study was carried out where the target market was known, the marketing plan was focused on business development strategies, the organizational study applies an adequate corporate philosophy, a technical study channels processes, and procedures according to the line of business, and the economic-financial analysis where the feasibility and profitability of the project will be extended, with a Net Present Value of $185,033.81, a Discount Rate of 22.45%, the IRR = 22.85%, Investment Recovery Period of 1 year, Benefit Cost Ratio $5.19 for every dollar invested. It is recommended to apply the business plan with each of its strategies which will help to improve business administration properly and increase sales so that it is more profitable and competitive in the market and can face unforeseen events and thus make the best commercialization business decisions.