“Proyecto de factibilidad para la creación de un instituto de capacitación profesional financiera en el cantón Riobamba, provincia de Chimborazo, año 2022.”

Abstract

The present research work is focused on imparting knowledge for the correct management of personal finances in Riobamba canton- Chimborazo province. The study arises through the identification of a problem in society, which is related to low levels of financial education. For this reason, the objective of the research was to design a feasibility project for the creation of a professional financial training institute. In the methodological procedure by which important and truthful information was obtained within the objectives of the study, a mixed research approach was considered using and analyzing theoretical and numerical information, allowing the use of a non-experimental design since it lacks a manipulable and cross-sectional independent variable. A specific time period was determined by applying the documentary and field study for the collection of information and by using tools and techniques. The economically active population was considered in an age range of 20 to 60 years, reaffirming the use of the survey and observation for the collection of information. In the proposal, a market study was carried out and the organizational, financial and economic structure was established, by which it was determined that the project is feasible, both by the calculations made and the information collected in each of the numerical and conceptual estimates, such as: an NPV of $19,726.91 and an Internal Rate of Return of 35.80%. Concluding that the lack of financial training programs and the low economic knowledge, allows the feasibility for the creation of a financial training institute to increase the level of education and satisfy the need for an education that allows the generation of financial knowledge and skills.