Estudio de factibilidad de una empresa productora de snacks de frutas deshidratadas de naranjilla y kiwi.

Abstract

This curricular work aimed to conduct a feasibility study for implementing a company producing dried fruit snacks from naranjilla (Solanum quitoense) and kiwi (Actinidia chinensis) in the Zone three of Ecuador. For this purpose, a diagnosis of the dried fruit production sector in Zone 3 was made. Subsequently, a technical study was carried out to determine the size, location, and engineering of a processing plant. Finally, an economic-financial study was carried out to evaluate the project. The research approach chosen for this work was the mixed approach. With the quantitative data, a market study was conducted to survey potential consumers. These data were tabulated and served as the basis for the market study. The qualitative data are the surveys conducted with the company's managers, which were used to satisfy their demands in creating the logo and technical analysis of the company. It was concluded that people pretend to purchase dehydrated kiwi and naranjilla fruits in all their presentations. This project is viable, as demonstrated by the financial and economic analysis with data of an NPV of 89,983.86, IRR of 56.46%, investment recovery period of 2.7 years, and a cost-benefit of 1.35. It was recommended to implement the business plan since, as mentioned, there is excellent acceptance for acquiring the product.