Proyecto de factibilidad de la Uvilla (physalis peruviana l.) deshidratada en el cantón Alausí provincia de Chimborazo.

Abstract

This research aimed to carry out a feasibility study for the production of dried gooseberry in the city of Alausí, Province of Chimborazo. The implemented methodology had a field approach since the behavior of the competition in the market regarding dehydrated products was analyzed to establish the cost-benefit and profitability of developing a prototype of a dried gooseberry snack. A quantitative design was used by applying surveys to demonstrate the economic and financial feasibility of the dried gooseberry to support the theoretical grounds and the advantages and limitations of this work. A descriptive analysis of the information on the situation regarding the problem was carried out to determine the perspective, context, and factors associated with the gooseberry and to verify the demand and the target population of the project. A sample of 380 people was used. With these data, the market study was developed with a marketing plan focused on structuring the ALAUSNACK brand. An initial investment of $21,602.59, an income of $61,364.43, and a cost of $31,538.07 with 35% profit was identified. Finally, an NPV of $6,254.19 and an IRR of 18% showed that carrying out a project for producing dehydrated gooseberry is profitable. It is concluded that the feasibility project will support the development of Alausí Town, and it is proposed to carry out more research with other fruits from the area.