Marketing turístico para la difusión de los atractivos de la parroquia Valparaíso, cantón Guano

Abstract

The objective of this Curricular Integration Work was the elaboration of a tourism marketing plan through the development of strategies aimed at disseminating the attractions of the Valparaíso parish, in the Guano canton. For which, a methodology with a qualitative and quantitative approach was implemented, additionally the work was developed through an exploratory level of research, which allowed determining the causes that generated the problem subject of study and a descriptive level that facilitated to know in detail the characteristics of the same, likewise, it has a non-experimental design since there was no manipulation of the variables by the researcher, likewise, a type of documentary and field study was used so it was necessary to implement techniques such as the interview and survey to collect relevant information for the research. Through the methodology previously exposed, it was determined that there are few dissemination strategies and a low management of tourism marketing, in this sense, it was concluded that by carrying out dissemination strategies, together with the creation of a brand within the market, participation in fairs, presence in social networks, the parish and its inhabitants will be able to develop economically.