Estrategias para fortalecer los sistemas de economia popular solidaria mediante la identificación de necesidades de emprendedores, Morona Santiago

Abstract

The general objective of this research was to establish strategies to strengthen the Popular and Solidarity Economy Systems through a survey of business representatives, a bibliographic consultation was carried out, using a mixed approach research, descriptive and exploratory, supported by deductive methods and direct observation to develop the proposal of strategies focused on improving business development. From the survey, the results obtained showed that several of the entrepreneurs had several needs, i.e.; they lacked knowledge on topics such as: administration and organization, accounting and financial information, taxation, entrepreneurship, computer management, production and marketing, budgets, and costs, promotion and marketing, productive chaining, Good Agricultural Practices, Good Livestock Practices, and Good Manufacturing Practices, for which improvement strategies were designed, such as: training for members, management of economic resources, desing of a business model to measure the profitability of the enterprise, definition of short, medium and long term objectives desing of growth strategies and improvement of the associative system considering the typology to which they belong