Evaluación productiva y económica de los productores de Fragraria ananassa (Fresa) en el cantón Ambato, año 2021.

Abstract

The objective of this study was to evaluate the productive and economic situation of strawberry (Fragaria ananassa) production in strawberry producers in the Ambato canton, year 2021. Social, productive and marketing indicators were evaluated through field research. and from surveys that were applied to 80 producers, the socio-economic and productive characteristics of the farmers were analyzed in order to obtain the cost benefit of strawberry production. In 2021, there was a surplus of supply, this due to the high production and the lack of a market for the commercialization of the product. One of the effects of the pandemic was the confinement, which prevented the free circulation of agricultural products from the field to thecity, causing economic losses for the farmers who, since they did not have a safe-conduct or a vehicle to t ransport their products, were forced to let their crops pass without putting them on the market. A minority part managed to transport the production to the local markets, thus ensuring the timely supply of the demand. There are several problems in the strawberry production and marketing process, including: low yields, high production costs, maintenance, the lack of application of new technologies, and insufficient capacity to generate marketing strategies due to the disorganization of the producers. The results of this investigation show a low knowledge of the productive process, a little notion of negotiation in the stage of the commercialization of the product, an uncertainty of prices and profitability, this added to the lack of associativity of the producers that allows them to access joint benefits. The idea of ​​this research is to design a proposal for associativity of strawberry producers through the application of viable strategies in order to achieve better benefits such as: safe markets, access to training processes and benefit from local government incentives. to agricultural production.