Mejoramiento de la planificación financiera de la compañía “Ferretería Ambato Ferambato Cia. Ltda.”, de la ciudad de Nueva Loja, provincia de Sucumbíos.

Abstract

The main objective of this investigation is to prepare a financial plan for the company Ferretería Ambato Ferambato Cia. Ltda., to maximize its profitability during the periods 2021 to 2023. For this reason, the current financial situation of the company was evaluated through a micro and macro analysis of its environment, as well as an internal diagnosis of the company with a SWOT analysis and by calculating indicators of activity, profitability and liquidity, with which it was possible to define the strategies and carry out a financial plan that will be implemented with the goal of reactivating the line of business that was seriously affected by the pandemic. Within the financial plan of the company, its mission, vision, values, policy, business objectives and its organizational structure were established. For its implementation, responsible parties, scope and monitoring were defined, with the projections of the financial statements, the profits for the project were calculated for the period 2021-2023 and the financial indicators were calculated again to show the increase in profitability in the established period. It is concluded that financial planning allows increasing the profitability of the company in the long term. It is recommended to commit all the staff in order to optimize resources and achieve the proposed objectives.