Plan comercial para incrementar las ventas de la óptica O.M. Vision de la ciudad de Guayaquil

Abstract

The objective of this work was to design a commercial plan to increase the sales of "OPTICA O.M. VISION" in the city of Guayaquil. Where the methodology was used with a mixed approach, it means qualitative and quantitative. Qualitative since the orientation of the research was focused on the understanding of the problem, the object of study since the observation that was carried out in the company was analyzed internally, that is to say, the research was intrinsic, starting with the research framework with the introductory component in which it is possible to perceive the problem that exists within the organization thanks to the data provided by the owners of the company. A sectorial study was carried out with very important statistics in the variables raised in the research topic, it was determined that the client identifies the existing problems in ÓPTICA O.M. VISION, being that the susceptible Sales Management has generated the problem, for this study work is reinforced with the application of methods, strategies, techniques, and research instruments. The results obtained on the products that are presented in the optics the most acquired are the elaboration of lenses and visual health, in which more emphasis must be made to grow the Optics, with satisfaction in customer service, it was also determined that the precise approach to product information is with the help of WhatsApp, to attract new customers. Concluding that through the analysis of the causes and results, it was identified that there is no organized sales management and that it has generated little profitability for the company. And it is recommended to periodically train employees to improve the company's revenue pressure and inspire them to provide greater service