Análisis de la cadena de valor en los artesanos del cantón Guano a través de las neuro emociones

Abstract

The objective of this research was to analyze the value chain in the artisans of Guano Canton through the neuro emotions. The methodology used was to apply surveys to the artisans of leather, carpets, textiles and stone articles of the Guano Canton in 2022 in two parts, one that addresses the value chain and the other the neuroemotions and the external population considered as tourists visiting the Guano Canton. The results of the surveys were tabulated using Excel and the results were analyzed through descriptive statistics. The value chain is similar among the artisans who acquire the raw materials and sell them in Guano. They supply the locality. Prices are homogeneous, they need to improve their sales through the internet. Carpet artisans in their emotions are optimistic and proactive, they do their work with joy and happiness, they are sensitive. Negative emotions affect them little in their work and they do not have anxieties. Leather artisans feel love and satisfaction for the created object, and fear does not affect their work. The textile artisans, made up of more women, responded in an intermediate way and were the best at expressing themselves. For stone artisans are young men placed lower percentages with votes of more or less or sometimes. Courses of oral expression, management of emotions at the time of sale, customer service, management of negative emotions at work, among others, are proposed