Diseño de un plan estratégico para la empresa Ecoal Chimborazo S.A. en la ciudad de Riobamba durante el periodo 2022-2024

Abstract

This research aims to develop a strategic plan for the Ecoal Chimborazo S.A. company period 2022-2024, seeking to improve internal processes in the areas of greatest vulnerability, therefore, administrative management. This research took place in Riobamba city, Chimborazo province, focusing on several company areas. For this reason, surveys and interviews with administrative and operational personnel, delivery, administration, warehouse, logistics and sales were necessary. In addition, the SWOT matrix helped determine the following findings: lack of strategies for improving internal processes, lack of an adequate organizational structure, lack of organizational culture in sales and delivery personnel, and lack of improvement of the politics. Also, the situational diagnosis helped analyze the opportunities and threats the company currently faces in its daily activities to establish the strategies that allow it to adjust to this type of business demand and increase customer satisfaction. Consequently, the strategic plan will contribute to achieve an increase in the sales volume of the company, increasing the business's profitability. Improper strategic planning prevents making decisions in the short and long term, affecting the administrative management of the company in its internal control processes, so it is recommended to spread, implement, and evaluate compliance with the Strategic Plan exhaustively carried out seeking well-being for Ecoal Chimborazo Company S.A., and thus improving the management and administrative processes, consequently increasing the productivity of the other areas of the company