Proyecto de factibilidad para la creación de una empresa dedicada a la producción y comercialización de prendas de vestir infantiles en la ciudad de Santo Domingo.

Abstract

This research focused on the main objective of determining the feasibility of creating a company for the manufacture and marketing of children's clothing in the city of Santo Domingo. The research was carried out under the methodological guidelines of a mixed approach research (qualitative and quantitative), descriptive research level, field study type, bibliographic, and applied, with the deductive method, in addition, research techniques such as observation, interview, and survey were used. The main results obtained determined that 94.3% of the people surveyed purchase or have purchased children's clothing. Through these techniques it was possible to identify their preferences and tastes when acquiring children's clothing for their children or for family members for planned events, taking into account the social stratum to which they belong. The proposal contains the legal, organizational as well as technical financial aspects for the start-up of the company, so that the company can cover the unsatisfied demand presented. It is needed for the start-up of the textile industry $ 189,875.25, which will have an initial production capacity of 10138 children's garments in the first year, the project has an NPV of $ 13935.71 an IRR of 20%, the Cost-Benefit Ratio is $0.72 for each dollar invested, in addition to a Payback Period of 4 years 1 month, concluding that the project is feasible. It is recommended to take advantage of the existing market niche to avoid the outflow of foreign currency in international brands, provide sources of employment and revalue local production