Diseño de un producto turístico para la zona alta de la parroquia Quimiag, cantón Riobamba, provincia de Chimborazo.

Abstract

This research aimed to design a tourist product in the high zone of Quimiag village, Riobamba canton, Chimborazo province; through the compilation of primary, secondary and field information. Determining the commercial viability, technical productive capacity, environmental viability, legal-administrative viability and economic and financial evaluation of the project. Therefore, 123 surveys were applied to the national and international segments for the market study to determine the tourist profile. In addition, it was determined that there are 16 attractions, of which 14 correspond to natural sites and 2 to cultural events. Considering the above, 2 tourist packages were designed using the 4C´s as a marketing and promotion strategy. The environmental study determined that the impact of implementing the tourism product is minimal, proposing considerable mitigation measures. The legal and administrative aspects of the tourism product will be constituted under the legal form of a Community Tourism Center. The financial study determines that the initial investment of the project is $128688.00 giving a positive Net Present Value (NPV) of $154889.77 and the Internal Rate of Return (IRR) of 34%, its Benefit-Cost Ratio (BCR) is $2.26 and the Capital Recovery Period (CRP) is within the fifth year, being favorable values for the investment. To sum up, the project is commercially, technically productive, legally administrative, socio-environmentally and economically feasible. It is recommended to manage its implementation in relation to the emanated results.