Diagnóstico del patrimonio cultural de la nacionalidad Kichwa como elemento para fomentar el turismo del cantón Francisco de Orellana.

Abstract

The objective of present Curricular Integration work was to carry out a Diagnosis of the cultural heritage from Kichwa nationality as an element to promote tourism at Francisco de Orellana canton; thus, Kichwa nationality is in a process of acculturation in which it is important to ensure that this social group values its cultural identity through tourism. The research was developed through a qualitative and quantitative approach like surveys, interviews, observation guides, and the collection of files from the National Institute of Cultural Heritage (NICH) were applied as well as bibliographic documents to learn about real situation faced by Kichwa nationality. This study allowed for a statistical analysis of surveys applied to population from Kichwa nationality, also trips to collect information on tangible and intangible cultural heritage. All the information generated allowed to facilitate SWOT structure (Strengths, Weaknesses, Opportunities and Threats) and therefore their strategies to achieve valuation of this nationality. With this diagnosis was possible to design a video with the help of an audiovisual script to raise awareness and achieve revaluation of traditional practices and customs. Finally, this study showed the reality from Kichwa nationality from Francisco de Orellena canton, and generated advertising strategies to obtain the appropriation of their identity through tourism. It is recommended that nationality knows how to appropriate and value their culture, and that entities dedicated to tourism give more emphasis to the nationalities.