Estudio de factibilidad para la creación de una empresa de snacks de frutas deshidratadas naranja y durazno.

Abstract

In zone three of Ecuador, the high post-harvest, the presence of intermediaries, and other factors have causeda significant fruit loss over time. The most affected has been the producer. Therefore, this research aimed to conduct a feasibility study to put peach and orange-dried fruit snacks on the market. A qualitative and quantitative methodology has been applied in addition to an internal and extemal analysis such as PESTEL (political, economic, social, technological, environmental, and legal factors) and SWOT (strengths, weaknesses, opportunities, threats) followed by a market analysis of the supply and demand. The study of the marketing mix was applied using the "4p" (product, price, place, promotion), and a technical study was developed where the company's capacity was analyzed. A technical study was developed where the company's capacity, macro and micro-location, and diagrams were observed, and the process of elaborating dehydrated fruit snacks was identified. For the economic and financial analysis, indicators such as the Internal Rate of Return (IRR), Net Present Value (NPV), and Benefit-Cost (B/C) were used to determine

that the company is entirely doable in zone three since it meets the demand standards and

generates considerable income for the company. In this context, itis concluded that the minimum rate of retum of the company is 18,83%, a net present value of $114.500,11, an internal rate of

retum for natural snacks of 28% and for chocolate dirpesi suacks of 35%, and a benefit-cost ratio

of $1,15 for a natural snack and $1,19 for chocolate dipped snack in a payback period of'3 years.