Plan de negocios para implementar una empresa de snacks de frutas deshidratadas (manzana y pera).

Abstract

This degree work focused on implementing a company producing snacks of dried fruits, apples (Malus domestica), and pears (Pyrus commnunis) in Zone 3 of Ecuador. The main objective of this project study was the application ofa business plan where the viability and commercialization of the dried fruits were examined, that is to say, the profitability analysis. To obtain data, a methodological field development was carried out, applying a survey with closed questions to analyze the needs to be covered by the potential market of the proposed area. With the methodological application and documentary bibliography, the appropriate sustainable information was provided in the market, technical and financial analysis. A diagnosis of the environment was carried out with the PESTEC and AMOFHIT tools. The surveyed population presented an acceptance of the dehydrated fruit product with 78.65%. In the market analysis, a good marketing mix was obtained for the product where the characteristics and price were specified. The technical analysis represented the snack elaboration process by applying the different engineering diagrams and a mass balance. The financial analysis showed the Internal Rate of Retum (IRR), which represented 26%. The Net Present Value (NPV) gave a value of $ 50,530.46 and an Investment Recovery Period (IRP) of 2 years and nine months. It is determined that the project is feasible and profitable in the production process of dried fruit snacks. Using

appropriate strategies with professional input in the different analyses is proposed.