Estudio de factibilidad para la implementación de un vivero de plantas ornamentales, en la parroquia Lizarzaburu, cantón Riobamba.

Abstract

This research aimed to determine the feasibility of implementing an ornamental plant nursery due to the non-existence of productive nurseries in the Lizarzaburu parish, Riobamba canton. The methodology was developed through a qualitative and quantitative approach, with a non-experimental and cross-sectional design. The market was explored starting from a review of secondary information from the registry of nurseries and propagation material of Agrocalidad. To determine the potential demand, the collection of primary information was carried out through the application of surveys to potential clients and the owners of existing nurseries in the city. Within the technical study, everything related to the installation and operation of the company was defined, depending on the stages of the production process. Regarding the administrative-legal aspect, the legal elements for the constitution of the company and its organizational structure were determined. Concerning the analysis of the environmental impact, the possible effects of the installation of the nursery were determined. Finally, the economic study was developed, through which the operation and production costs were analyzed in order to know the initial investment, the capital of work, and the income that will be generated in the development of the project. As a result, the target demand was determined according to the installed capacity, being equal to 1,536 plants/month and 18,432 plants produced annually, of 10 different species, in an area of 200 square meters, with a positive environmental impact; whose initial investment was $11,797, becoming a for-profit company called "Identicos" Cía. Ltda. It was concluded that the study demonstrates feasibility since a net present value of $8,918 and an internal rate of return of 36% were obtained. Therefore, the implementation of the project was recommended.