Plan estrategico del hotel el Cisne Internacional, ciudad de Riobamba, provincia de Chimborazo, periodo 2022-2026

Abstract

The present research, called a strategic plan of El Cisne International Hotel, Riobamba city, Chimborazo province, period 2022-2026, was carried out to increase its efficiency in the provision of services. The methods used for this research were direct observation, an interview with the manager, and surveys directed to the collaborators through the application of the qualitative methodology allowed to describe the facts of the problems that the institution is going through due to the lack of strategies and administrative guidelines, where the corporate philosophy and the organizational structure are analyzed through internal analysis and a SWOT matrix where the lack of empowerment of the business philosophy, empirical decision making, lack of a manual according to the functions performed by the collaborators were identified. For the development of the proposal, strategic planning was carried out according to the business needs, from which a business philosophy was developed according to the line of business, and strategies were proposed to help provide a better service to the citizens. The development and implementation of the Strategic Plan are expected to strengthen and improve the hotel's structure and ensure its permanence in the market by following the strategies established to meet an institutional objective. It is recommended that senior management implement the methods proposed to guide the organization towards continuous development and ensure its permanence in the market, where the level of compliance is periodically evaluated, and decisions are made to strengthen the business system.