Proyecto de factibilidad para la creación de una planta productora de bebida tradicional pájaro azul, en la parroquia La Dolorosa en el cantón Echeandia, provincia de Bolívar periodo 2021-2025

Abstract

The objective proposed in this research work was to develop a feasibility project to implement the creation of a production plant for the traditional drink "Pájaro Azul" in La Dolorosa parish of Echeandía canton, period 2021-2025. The methodology applied to carry out the feasibility project was through a qualitative and quantitative approach with an exploratory and descriptive level of research. The research design was non-experimental and cross-sectional. The type of study applied was documentary and field study. The method used was the deductive method that goes from the general to the particular because it did not go too deep into the investigation. The results obtained through the surveys and the proposal were the following: the acceptance of consuming the product was positive, since 86% of the target population said that they would be willing to try Pájaro azul liquor produced in the factory; the results of the financial, technical and administrative studies showed that the start-up of "Pájaro Azul" beverage production company is viable and sustainable over time, because the administrative study proposes a well-defined organizational structure; the technical study showed that it has a good plant and production capacity, and in the financial study was showed viability with an NPV = 34. 986, 97 dollars, a IRR= 37%, and B/C= 2.10. It is concluded that this project is profitable, viable and sustainable over time, therefore, it is recommended to invest in it with the implementation of this research project.