Modelo de gestión administrativo - financiero para la empresa Dicosavi “Distribuidora Comercial Santillán Villacis”, cantón Riobamba, provincia de Chimborazo, período 2022-2026

Abstract

The purpose of this research work was to propose an administrative-financial management model for the company Dicosavi "Distribuidora Comercial Santillan Villacis" in Riobamba canton, period 2022 - 2026, in order to improve the administrative and financial management of the company. For the development of the research, information was collected through instruments such as surveys and interviews with the company's personnel. A SWOT analysis was applied to carry out an internal and external diagnosis in the administrative management which facilitated the recognition of strengths, opportunities, weaknesses and threats, with this information, it was proceeded to design the model detailing the procedures and strategies, updating the business philosophy, updating the software and hardware, organization chart, description of processes, functions and administrative policies of the company; after this, a horizontal and vertical analysis of the balance sheet, income statement, application of financial ratios, projections and finally financial policies were made according to the results obtained in order to establish an annual operating plan accompanied by a traffic light control system. Finally, the conclusions and recommendations reached by the research were established, which will help the manager to improve the performance, efficiency and effectiveness of the company.