“Proyecto de factibilidad para la exportación de artesanías elaboradas a base de lana de alpaca, llama y oveja desde la corporación Grupo Salinas de la parroquia Salinas, cantón Guaranda hacia el mercado de Madrid-España en el periodo 2021-2026”

Abstract

The present study focused on the feasibility to export handicrafts made from alpaca, llama and sheep wool from the Gruppo Salinas Corporation located in the Salinas parish, Guaranda canton to the Madrid-Spain market in the period 2021 -2026, a study that was carried out with the main objective of improving the economy of the Salinas parish, its artisans, suppliers and, above all, the financial growth of the company. The research was carried out using the deductive methodology and support tools such as a survey which allowed knowing the lack of knowledge of a handicraft export project in general, prevents the corporation from entering its good quality products, wasting labor. The evaluation of the project allowed to determine the current result of the Net Value (VAN) of $1,734,685.74, indicating the feasibility of the project, an internal rate of return (IRR) of 28.65% that demonstrates the profitability of the project. Finally, it was concluded that the present project to export handicrafts to Madrid in Spain is viable and must be carried out under both national and international compliance parameters so that the people in charge access foreign markets. Therefore, the corporation is recommended to implement this project as it generates acceptable profitability, thus improving the income of workers.