Diseño de un proyecto de importación para la comercialización de autopartes genéricas de vehículos, en la empresa Rio Accesorios, de la ciudad de Riobamba, año 2019

Abstract

The main objective of the research "Design of an import project for the commercialization of generic auto parts of vehicles, in the company Rio Accesorios, in the city of Riobamba, the year 2019" was to design an import and commercialization project of generic auto parts of vehicles of Chinese origin, for the company Rio Accesorios, in the city of Riobamba in 2019. In this project, the investigative instruments were the survey and the interview to collect information. The results of this process reported that 52% of the respondents feel dissatisfied with the quality of the spare parts offered in the Riobamba market; for this reason, an import of spare parts that meet the buyers' expectations is an action that becomes necessary. With this background, the developed import project focuses on the market study through supply and demand, through the analysis of potential buyers deciding to purchase the products from a company located in China because the transportation costs are lower than in other markets. Subsequently, the market, technical and financial study evidenced the viability of the project after a financial evaluation that calculated indicators such as TMAR's result was 9.79%, an NPV value of USD 216,342.13, an IRR of 42.51%, and a Cost-Benefit Ratio of 2.79. Consequently, these figures show an investment recovery in approximately three years and one month. To conclude, importing and marketing generic auto parts for vehicles from China is feasible since it offers customers a more excellent range of products, satisfying the needs of the current market.