“Plan de marketing digital para incrementar las ventas en la empresa Edimco E.B importaciones de la ciudad de Riobamba”

Abstract

The company EDIMCO E.B IMPORTACIONES of the city of Riobamba dedicated to the sale of construction materials, paints and hardware products is a recognized company in the city to be more than 20 years in the hardware market. The company thanks to the trajectory it has had in the market has achieved customer loyalty, but has generated a decrease in sales compared to previous years so the research conducted proposes a Digital Marketing Plan advertising on social networks to increase sales volume. The type of research is a model of where we want to go, the work is based on a descriptive research, which was conducted the approach and testing of the hypothesis raised, also a survey of 10 items was conducted based on the dependent variables Digital Marketing and independent corresponding to sales which were applied to the EAP of the city of Riobamba. To verify its reliability and the result of Pearson's coefficient through the SPSS statistic. Finally, the fulfillment of the strategies proposed was carried out through the SWOT matrix, which indicated that aggressive strategies should be implemented within the organization. So the publication of the prototypes chosen by the company in their social networks Facebook, WhatsApp, Instagram, LinkedIn, in which new products are presented and the application of content that attracts the attention of its customers was performed.