Diseño de estrategias de servicio al usuario interno y externo en el Consejo Nacional de Gobiernos parroquiales rurales del Ecuador Conagopare Pastaza periodo 2020

Abstract

This research work was directed to the design of service strategies and attention to the internal and external users of Consejo Nacional de Gobiernos Parroquiales Rurales de Pastaza. In order to improve the quality of services to users, for the development of this work some methodologies such as field, bibliographical and documentary research were used, in order to obtain real data, surveys were applied to internal and external users, as well as the interview with the Director of CONAGOPARE Pastaza, which revealed deficiencies and transformation requirements for institutional development, in order to foster trust and credibility among citizens. The proposal is oriented to the design of service strategies, which allows projecting itself as a reliable institution, through the updating of knowledge of its personnel with workshops, seminars, and guides related to user service. It was concluded that it is necessary to carry out a design of strategies as a tool that allows contributing and fostering trust and credibility among citizens, through the provision of services to society in general without any discrimination, guaranteeing timely access in an efficient and effective manner. It is recommended to the institution to implement these service strategies to ensure quality care for users.