Plan de negocios para mejorar la rentabilidad de la cadena de panaderías “Lefski Pan" de la ciudad de Riobamba, provincia de Chimborazo, período 2022-2026

Abstract

This business plan seeks to help the bakery chain "LEFSKI PAN" find innovative strategies to market its product in the city of Riobamba and thus increase its economic income. To develop the research, it was considered appropriate to apply the inductive-deductive method, techniques, and instruments that were fundamental to analyze each of the phases of the business plan and to determine its function and management. The development of this research focused on the market study where the demand, supply, and unsatisfied demand are determined, the marketing mix study, the application of the administrative operation, the technical part that determines bread-making processes, and the financial part where the feasibility of strategies to improve the economic status of the company was selected. It is concluded that the project is viable because the Net Present Value is $ 145,280.89 with a discount rate of 22.69%, the Internal Rate of Return is equal to 28.53%, the Payback Period of the Investment will be four years and four months, the Benefit-Cost Ratio is 1.21 dollars. It is recommended to apply each phase of the business plan to improve business profitability.