“Modelo de gestión administrativo – financiero para la microempresa "Anggelos Sport" del cantón Riobamba, provincia de Chimborazo, período 2022 - 2026.”

Abstract

The aim of this research is to carry out an administrative-financial management model through the use of financial and business tools that allow for increasing the level of profitability of the Microenterprise "Anggelos Sport", Chimborazo province, period 2022 - 2026. The methodology was based on a qualitative and quantitative approach with an exploratory and descriptive level, in addition, the design was non-experimental of a cross-sectional type in which a documentary and fieldwork were applied, the studied population was also identified as, for example, current clients, the personnel that works in it and the owner-manager. In the final part, the inductive and deductive methods were raised, likewise, techniques to collect information such as observation, structured interview, and survey with their respective investigative instruments, achieving to determine a SWOT matrix that allowed to know the current situation of the microenterprise under study. The main qualitative results that were determined were: the outdatedness of the business philosophy, the lack of a process manual, policies, advertising strategies, among others, on the other hand, from an optimal amount it was evidenced that the company is leveraged, the greater part of its assets are inventories, it has a high level of liquidity, sales decreased between 2020 and 2021 due to the pandemic factor, however, there are good growth expectations for the following years. In relation to the aforementioned, it is concluded that the strategies are in accordance with the needs of the microenterprise "Anggelos Sport" and that their financial purpose is to strengthen administrative management, therefore, the full application of this investigative work is recommended since the projections support the optimization of business profitability.