“Diseño de estrategias de marketing para el mejoramiento de la atención al cliente en GAD Municipal Riobamba”

Abstract

This project will be developed so that the Riobamba Municipal GAD, through the application of marketing strategies, offering them quality of service and being part of the benefits that the institution offers, after an analysis to be able to identify the most latent needs, and also seek recognition of the province where the entity has a presence, giving our users high-level care with professionalism, skill, attitude, behavior, accessibility and flexibility. This research will allow to give theoretical support to the development, since all the procedures of marketing strategies are supported and established in theoretical foundations and from them it is started for its design. The academic contribution of the subject to be developed is fundamental since it will allow to expand the knowledge of the processes developed to carry out the design of marketing strategies.