Diagnóstico de las economías locales basado en los emprendimientos del cantón Morona

Abstract

The objective of this study was to diagnose the local economies based on the enterprises of the Morona canton, located in the province of Morona Santiago, by defining an administrative tool to evaluate the strengths and weaknesses of the entrepreneur. The research approach was mixed because, on the one hand, it was qualitative by obtaining bibliographic information on the development and behavior of local economies and enterprises. Moreover, it is quantitative due to the application of statistical tools and the synthesis and interpretation of its results. To this end, a baseline was determined by crossing information from SRI reports and municipal patents to proceed to apply the surveys and define the main characteristics of entrepreneurs. In addition, it was concluded that the Canvas model is an administrative tool that is easy to understand and analyze, which made it possible to establish a behavioral self-diagnosis test as a result of the search for a proposal to improve the current economic situation of each entrepreneur. It is recommended to implement the self-diagnosis test through training for entrepreneurs, both in its use and in the benefits of knowing their strengths and weaknesses