Modelo de gestión administrativo – financiero para el comercial “Gypten Gypsum” del cantón Guayaquil, provincia de Guayas, año 2022

Abstract

This research work aimed to design an "Administrative-financial management model for the commercial company GYPTEN GYPSUM in Guayaquil, Guayas Province, year 2022. The methodology used to improve the efficiency and effectiveness of the processes is based on a qualitative and quantitative approach, which are described in each chapter; thus, a non-experimental design of the transversal type was used because the described variables were not manipulated and it was developed in a set period; the population under study was the company's personnel, with documentary and field research being fundamental. By means of this methodology it was determined that the company does not have an administrative and financial model, the collaborators do not know the business objectives, and in relation to the financial information, it was detected that there is no financial model that allows a permanent evaluation, On the other hand, it was evidenced that the administrative and financial decisions are taken empirically, and finally, the payments to the suppliers are made on time but without an analysis of the cash flow. In this context, it was concluded that the company does not have an adequate administrative and financial organization, which prevents it from carrying out the processes in an orderly manner. In view of this, a management model is proposed that has strategies according to the business needs and that will contribute to the development of the company; thus, we recommend the application of the proposed model.