Modelo de gestión administrativa para la peluquería Jordy ubicada en la parroquia Febres Cordero cantón Guayaquil, provincia del Guayas, período 2022-2026

Abstract

The objective of this study was to develop an administrative management model for Jordy Hairdressing in order to improve its administrative processes and achieve higher growth in the market, for which a methodology with a mixed approach was used as qualitative and quantitative data need to be collected and analized, being a non-exploratory research as this hairdressing salon lacks an administrative structure, explanatory and descriptive research was also used, The research design was non-experimental and will be cross-sectional as we did not alter the information obtained which was collected on a single occasion. In addition the methods used were the inductive and deductive where surveys and an interview were conducted to learn about both internal and external aspects of the business, data collection instruments such as the questionnaire, the interview guide and the observation were also used. To analyze the study the Deming Model was used, which contains several stages to obtain the strategies, plans, control processes and direction for the company. It was concluded that it is necessary to establish an administrative structure that allows the Jordy hairdresser to be able to manage all its activities effectively and efficiently, as well as control and direct its resources to generate quality services, recommending internal and external analyzes of the business on an annual basis in order to generate new strategies adapted to the new market scenarios, thus preventing situations that affect the business management.