Desarrollo de una planificación estratégica para el área administrativa de la compañía AYP constructores periodo 2021-2025

Abstract

The main objective of this research was to carry out strategic planning for the AYP Constructores Company of Ambato canton, Province of Tungurahua to manage and optimize the necessary resources and maximize its profitability using methodological tools for its consolidation. The applied methodology was under the qualitative and quantitative approach with a descriptive level. The survey and the interview directed to employees of the AYP Company were necessary instruments for collecting information. After this process, it was possible to identify a series of shortcomings in the administrative and operational areas of the Company, such as weaknesses in the accounting and managerial procedures, lack of training for operating personnel, poor improvement in the area of safety for plant workers, and mismanagement in the assignment of functions in the administrative area. Thus, based on the detected needs and realities, a strategic planning proposal is developed that will allow the Company to strengthen itself in its growth stage. It is worth mentioning that this is a company from Ambato whose commercial objective is the construction of roads, highways, asphalt, and concrete production. Finally, this proposal will emphasize the definition of the mission, vision, objectives, and corporate values of the AYP Company. These are crucial elements under a thinking model of the planning culture and strategic philosophical principles that guarantee them to establish themselves as competitive, responsible, profitable, and successful. Finally, the proposal will include the planning feasibility to be applied effectively through strategies to be implemented to improve the processes and activities of the Company, as well as the optimization used in the framework of determining strategic goals and thus maximizing the economic resources the Company wants to reach.