“Modelo de gestión administrativo -financiero para la microempresa “Calzado Ricky Sport” del cantón Ambato provincia de Tungurahua, periodo 2022-2026”

Abstract

The objective of this work was to develop an administrative and financial management model through tools that facilitate the analysis of the economic activity, in order to improve the economic level of the micro-enterprise “Calzado Ricky”. The methodology applied lies in field research year 2022, by applying instruments such as the survey of customers, employees, and interviews the owner-manager conducted a diagnosis of the current situation through the SWOT matrix, with the results obtained it was determined that the micro-enterprise not have an institutional philosophy which means mission, vision, objectives, policies, and values established has an inventory control system, does not perform financial statements, therefore does not have a financial analysis, does not have financial ratios do not perform physical verification of inventories. The content of this report is based on the diagnosis of the current situation of the company, an organizational culture is created through the appropriate corporate philosophy and the creation of financial statements to perform the horizontal and vertical analysis of the balance sheets and income statements for the years 2020 and 2021, and these can be evaluated by means of financial indicators. For market positioning, we considered the administrative processes that help to provide quality footwear where the customer feels satisfied and, in this way, we positioned the mind of each one with adequate purchase loyalty by complying with the appropriate administrative processes. It is recommended to apply the financial administrative management model proposed to improve the processes that affect the company and socialize with the collaborators to increase sales through the established strategies.