Modelo de gestión administrativo - financiero para la microempresa “Sirac” del cantón Riobamba, provincia de Chimborazo, año 2022

Abstract

The main goal of this study was to propose an Administrative-Financial Management Model for the micro enterprise "SIRAC". The company is located in Riobamba and the CANVAS model will be used, which allows improving the administration of the microenterprise, efficiency in the processes and its interaction with the clients. . It began by compiling the necessary conceptual and theoretical foundation using documentary analysis as a source, which allowed supporting the design of the management model. Subsequently, the problems and processes to be modified were determined by applying diagnostic tools and techniques. For which a statistical analysis was carried out, as well as an internal and external one that allowed collecting real information about the problems detected, determining the respective causes and effects. For the statistical analysis, surveys were applied both to collaborators and clients and an interview with the manager of the microenterprise, through which it was possible to determine that the microenterprise has drawbacks mainly in the internal administration with which it is currently operating, customer service, problems in the production processes and strong limitations in the payment methods offered by the client. Therefore, it was possible to conclude that by proposing the CANVAS Management Model, which is developed in 9 modules, the microenterprise will be able to promote its growth and development within the market through the application of a series of established strategies. It is recommended that the correct functioning of the proposed management model be socialized, applied and verified through monitoring, as well as that management and collaborators carry out an analysis of scenarios, seeking to avoid the appearance of possible problems when implementing the model.