Plan de negocios para la creación de una microempresa dedicada a la crianza y comercialización de pollos en la comunidad de Batzacón, parroquia San Andres, cantón guano, provincia de Chimborazo

Abstract

The purpose of this research was to design a business plan for the creation of a microenterprise dedicated to the production of chickens in the community of Bátzacon belonging to the Parish of San Andrés, Canton Guano, Province of Chimborazo, which started with the search for bibliographical references that help to have a theoretical basis necessary for the design of a business plan, in consequence, the qualitative methodology was applied especially applied by means of directed surveys that allowed to know valuable aspects about the tastes and preferences as requirements of the consumers. A detailed internal and external analysis was carried out, it served to understand the possible environment where the project will be immersed if it becomes a reality. Once the environment was analyzed, it was necessary to carry out a numerical study about supply and demand, which are of vital importance to know how much the competition produces and how much the market requires. Next, a strategic plan was made containing a Logo, SWOT analysis, mission, vision, strategic objectives, and strategies to achieve them. A marketing plan was designed based specifically on the 4Ps: place, product, promotion, and positioning, which are expected to attract the attention of potential consumers. A technical study that analyzes aspects of infrastructure and equipment. An organizational plan was generated containing the form of creation, organizational structure, flow chart, and internal policies that facilitate organizational management. Finally, a financial plan was prepared that includes financing, operating costs, investments, fixed assets, depreciation, deferred assets, depreciation, personnel expenses, financial statements, and financial indicators, which indicated that the project is viable and profitable with an NPV of $30,541.96 and an IRR of 50.28. It is recommended to implement this project since this business plan showed that a poultry farm in Batzacón is viable and will improve the lifestyle of 20 families of the study population