“Plan de negocio para la mejora de los niveles de inversión para la organización Aserlipimoc del cantón el Chaco, provincia de Napo”

Abstract

The objective of this study was oriented to the feasibility of a business plan that helps to plan the activities of the business by defining objectives, achievements, and times, using advertising portals using the method of weighted factors and the method of evaluation of qualitative and quantitative factors, these methods were executed to identify investment alternatives. In the identification of the investment, the method of evaluation of projects with qualitative and quantitative factors was carried out, studying the economic behavior of the organization in a year to determine if the resources are used efficiently and effectively, it was proposed the implementation of an advertising portal that allows knowing the existence of the organization, both in the public and private sectors. A total of 25 requirements issued by SERCOP were identified to select the new line of services, with 72% in hospital services, 16% in services other than those offered, and 12% in maintenance services. The financial analysis and evaluation were carried out with the contracting entity, with a budget of $305,140.65 per year. It was concluded that the business plan as a tool improves the investment levels in two very important areas: the investment in new lines of services and the change of economic activity, where the estimate of the planned investment was based on the purchase of a farm valued at $ 80,000.00 to buy cattle. 000.00 to buy cattle, a productive investment alternative of $ 133,549.00, IRR of 29.36%, B/C of $ 2.05 and a break-even point of $ 689,782.50, recommending a thorough market study, considering as a priority the marketing, investment, offer of new services among other very important aspects.