“Elaborar un plan de negocios para la creación de la empresa “Gaulé” enfocada en crear diseños innovadores ternos de baño termocromaticos en Santo Domingo de los Tsáchilas en el año 2021”

Abstract

The objective of this research was the development of a business plan for the creation of the company Gaulé, focused on creating innovative designs of thermo-chromatic bathing suits, which change color when in contact with water; in the city of Santo Domingo de los Tsáchilas in the year 2021. It began with the choice of the name which was Gaulé comes from the Tsafiqui language, language belonging to the Tsáchilas ethnic group and that will identify the company santo Domingueña. Then we proceeded to execute under the line of research focused on the development of a business plan, under the qualitative and quantitative research approaches. Through the use of tools such as the survey, it was possible to identify the tastes and preferences of the population regarding the use of bathing suits and the expectations generated by the fact that they are designed in thermo-chromatic fabric; in order to be able to generate the strategy that will allow its implementation in the city of Santo Domingo. It was concluded that this proposal will allow the creation of the Gaulé company focused on creating innovative designs of bathing suits in thermo-chromatic fabric, in the city of Santo Domingo and in this way contribute to the growth of the textile industry in the city as well as the generation of employment for local people. It is recommended to elaborate a business plan, in reference to the strategic study which can adequately define what it is intended to achieve in the long and short term.