“Diseño de un plan de negocios para mejorar la eficiencia en ventas de la fundación Wasi - mujeres emprendedoras de la ruta de Humboldt ubicada en la ciudad de Quito provincia de Pichincha periodo 2022-2026”

Abstract

This research work focused on the design of a business plan to improve the sales efficiency of the WASI Foundation – Women entrepreneurs of the Humboldt route located in the city of Quito, Province of Pichincha, period 2022-2026, the research was conducted through the application of consumer surveys and interviews with the president of WASI Foundation and representative of Women entrepreneurs of the Humboldt route. The main findings were: the absence of a business plan, lack of control of income and expenses, lack of sales follow-up, no organizational structure, vision, mission, strategies, and the need to design a business plan to improve sales efficiency. In the financial aspects, sales were projected and the level of annual growth would be 10%, a level that is attainable and feasible. The operational profit for the Women Entrepreneurs during the 5 years projected will allow improving the presentation of the dishes offered, in addition to providing support for them and their families, in addition to proposing an organizational structure, mission, vision, strategies and the break-even point. With the calculation of the financial indicators, the feasibility of the business plan design is concluded, which allows the administrative, operational and financial improvement of the business, so its implementation is recommended.