“Elaboración de un plan estratégico para la microempresa productora y comercializadora de muebles de oficina y para el hogar “Diseño y Confort” en la ciudad de Riobamba, período 2021-2025”

Abstract

The purpose of this research work was the elaboration of a strategic plan for the microenterprise that produces and commercializes office and home furniture "Diseño y Confort" in the city of Riobamba for the period 2021-2025 that allows the improvement of its administrative processes, theoretical bases were investigated, references from reliable sources and then the current situation of the microenterprise was analyzed. This research had a mixed research approach and a descriptive research level, because an investigation of the problems that existed in "Diseño y Confort", which are causing administrative and financial difficulties, to meet the objective, observation, interview, and survey techniques was used, which were directed to the manager and staff of the microenterprise who are directly related. The research instruments were a questionnaire that was addressed to all the workers that make up the microenterprise "Diseño y Confort", which are 8 people, and the interview guide was made to the General Manager. It was concluded that "Diseño y Confort" is a microenterprise that has been growing and evolving empirically, however, it has neglected several very important aspects so that it is not a competitive company, among these aspects, it was found that it did not have an adequate internal organization, a manual of functions, strategies and institutional objectives. It is recommended to the microenterprise implement the strategic plan in such a way that there is a direction of its objectives, as well as proposed goals that involve both the manager and his collaborators to commit themselves to the fulfillment of everything required to ensure the development of the microenterprise.