Estudio de factibilidad para la creación de una empresa de cárnicos en la ciudad de Riobamba, provincia de Chimborazo para el año 2022

Abstract

The objective of this research was the elaboration of a feasibility study for the creation of a meat company in the city of Riobamba, province of Chimborazo for the year 2022, given the conditions of growth and economic projection that this city has and considering the weaknesses of this economic sector lacking innovation processes at the level of product supply and customer service, a market study was carried out to evaluate the supply and demand conditions of the meat industry in the city of Riobamba, and a technical study was prepared to determine the productive capacity of the project and the location conditions to guarantee the company's functionality. A methodological framework was formulated through a documentary and field study, at a descriptive and cross-sectional level, with a non-experimental design and mixed approach, using the survey as a data collection technique. In a conclusion, it was determined that the creation of a meat company in the city of Riobamba is feasible due to the value of the cash flows is positive, the Internal Rate of Return is 24.41% higher than the 22% required to cover the cost of capital, in addition to the fact that the investment will be recovered during the second year of operations, obtaining 1.31 USD of benefits for each dollar spent on the company.