Desarrollo de una planificación estratégica para “Vidriería Zumba”, en la ciudad del Puyo, provincia de Pastaza, período 2021 – 2026

Abstract

The present study was aimed to develop a strategic plan for “Vidriería Zumba” a glass shop located in Puyo city, Pastaza province, period 2021 - 2026. This proposal pretends to facilitate the management of the company through the adequate use of its resources. This study was carried out thanks to the implementation of a mixed approach methodology, through the use of inductive, deductive and analytical methods, based on the type of descriptive exploratory research, and bibliography where the main valid investigative antecedents for the study variables were reviewed through the implementation of research techniques such as an interview, the observation and a survey and their respective instruments, where the main results obtained were the absence of an administrative tool that contributes to its management, avoiding the proper development and growth of resources, in addition, great strengths were identified, such as the use of technology and machinery of this commercial segment, being able to establish specific actions to be developed and identifying opportunities for timely decisions that the administration must consider to achieve a local and national positioning. Therefore, this strategic plan was proposed with its respective budget for each of the strategies to be carried out and a schedule that enables the organization to meet the goals and achieve the proper implementation of this tool.