“Plan de negocios microempresarial en “Motorepuestos Kimi”, comercializadora de repuestos para motocicletas de la ciudad Piñas, año 2022”

Abstract

The microenterprise "MOTOREPUESTOS KIMI" is responsible for the marketing and distribution of spare parts and accessories for motorcycles located in Piñas city. The research aimed to develop a business plan that allows the implementation of strategies for the positioning of the microenterprise "MOTOREPUESTOS KIMI" in the city of Piñas, year 2022. We used quantitative-qualitative research in which a survey was applied to a sample of 375 people. Consequently, among the results of the market study, it is mentioned that most of the people surveyed do not know and have not received publicity about "MOTOREPUESTOS KIMI” but would be interested in purchasing products from the microenterprise. Regarding the frequency with which people buy accessories and/or spare parts for motorcycles, 45% buy these products every twelve months to maintain their means of transportation. Considering the economic income that customers spend on the spare parts and/or accessories purchase, a higher percentage spend between 30 and 50 dollars. Considering the analysis of whether the inhabitants of Piñas would be willing to purchase spare parts and accessories in "MOTOREPUESTOS KIMI", a representative percentage of 80% consider that they would purchase them in the microenterprise. Finally, the business plan is an important part of the microenterprise, so management should implement it when it has the appropriate conditions to position the microenterprise. It is recommended for the microenterprise to implement this business plan to position by itself in the market.