Diseño de un plan de fortalecimiento administrativo para la cooperativa de transporte interprovincial “Trans Vencedores” en la ciudad de Riobamba

Abstract

The strengthening plan is the result of a series of procedures, actions and goals that have been established with the purpose of generating an opportune direction for the organizations. The objective of this study was the design of a strengthening plan with the purpose of improving the management of Trans Vencedores cooperative and the service offered to the users, in addition to identifying and analyzing the problems produced in the administrative process of the cooperative, which do not allow the cooperative to have the expected growth. The approach taken in the research work has been qualitative and analytical because the information collected from the administrative processes. It was done through interaction with the cooperative's staff and users, using tools such as: surveys, direct conversations with the cooperative's staff, observation and review documents in order to obtain the desired results. From the surveys applied to the cooperative's staff and to the users and potential users, it was analyzed that the cooperative has several problems for which it is necessary to take solving actions to help the development of the cooperative. The cooperative has been diagnosed using the SWOT, MEFI and MEFE tools. In addition to the statistical analysis carried out, it was concluded that the cooperative has a poorly automated management and control of activities. For which the established strengthening plan has strategies applicable to the cooperative. These will be delivered for a review and implementation of them in the institution