Diseño de estrategias para mejorar la cultura organizacional de la cooperativa de ahorro y crédito Kullki Wasi en la ciudad de Ambato

Abstract

The purpose of this research work, called design of strategies to improve the organizational culture of Kullki Wasi savings and credit cooperative, in Ambato city, was to diagnose the organizational efficiency in order to develop a set of strategies through scientific and theoretical studies. The methodology applied in this research was a qualitative-quantitative approach, exploratory and descriptive methods that allowed obtaining information on issues related to organizational culture, as research instruments. surveys to the institution's employees were used, which were evaluated according to the cultural characteristics of the institution, and a situational diagnosis was made, analyzing the relevance of culture and its influence on the cooperative's employees. With the results obtained, it was possible to determine that the weaknesses are manifested in that the values, beliefs, and attitudes shared by the members of the institution do not favor good job performance because they do not have a sense of relevance to the cooperative. The lack of this aspect, which is of utmost importance to achieve the institution's objectives, has resulted in a labor deficit and therefore has also had an impact on the increase in staff turnover. It is recommended to apply the proposal for the improvement of the culture according to the bases of the diagnosis that was carried out through a series of strategies with their respective activities, action plan, budget and work schedule, evaluating each action and its possible adjustment