Plan estratégico con el enfoque turístico comunitario de la zona alta de la parroquia de San Andrés, cantón Guano, provincia de Chimborazo, período 2020-2021

Abstract

The objective of this research was to identify and study the elements of the tourist activity, and its impact in the economic, social and cultural spheres, as well as the activities and factors that allow to stimulate the local development of the different communities of the parish of San Andrés, Guano canton. The investigation is characterized by carrying out a descriptive and analytical study, collecting information, observing, studying and correlating the facts. It is based on two approaches: a qualitative and a quantitative. The qualitative research was carried out through field work and the technique of interviewing the authorities of the tourism field, responsible for tourist attractions, who exposed: reasons, attitudes, development factors and existing deficiencies within the sector. The quantitative research was carried out through surveys of residents between 15 and 62 years of age and older, and national and foreign tourists, in order to structure, quantify and compare opinions. Guano, is known as the "Craft Capital of Ecuador", the main activity that is being coordinated and developed is training, with the aim of perfecting the tourism value chain, and developing activities that are comprehensive. The tourist facilities that are currently offered are few. Within the tourism field, the main deficiencies are: the lack of a strategic plan, the lack of exploitation of tourism resources present in the communities of San Andrés and there is no organization by the leaders of each community. In conclusion, the strategic plan was aimed at promoting the growth of tourism, guaranteeing the identity of the population, preserving historical and cultural resources, and active participation among the actors involved with the objective of generating local and economic development.